In an instant...

Way back when, before the internet and mobile phones we'd agree to meet somewhere and we did. The newspapers arrived with the news from far-flung places, with the best bits held for the Sunday papers. Junk mail didn't exist. There were weekly local newspapers. We all watched either the news at 5:45, 9pm or 10pm or all three. There was no 24 hour TV.

Fast forward a bit. Now we have everything in an instant."Social Media". For instance  we have Twitter, which is about as real-time as it gets without being there, sometimes it's accurate, sometimes not. If you've ever witnessed the rise and decline of a twitter meme you'll understand how fickle it is.

And we have deal-a-day websites, by the hundreds, imploring us to buy now, immediately, things we don't need at prices we can't ignore. We have deal a day advertising on twitter of course, and Facebook.

We can't just agree to meet somewhere, we have to text and call numerous times 'just in case' It's scary how frail we've become, how unsure it all is, how needy.

Facebook has given everyone access to our lives, out thoughts and deeds. And we accept it. FourSquare has given you the ability to let people know what cafe, shop, street, bar you are in all the time. It's "me" central!

But it can't carry on. This explosion of socializing on the internet is doomed at some point, where it becomes intrusive. And I mean intrusive to me - I don't really care that you're the mayor of the donut shop, I don't really want to see your party pictures on Facebook. There are bits of your life that I am interested in, just not some bits.

Twitter, Text, Facebook, et al, is where the wild west is. "Everyone" is trying to get a piece of the action, to make a buck, and to get you to spend a buck. At some point you just have to switch off and tune out.

Now I can't actually think of a service that I've used that has fallen into obscurity, other than the web hosting Geocities, other than that Bebo, and MySpace perhaps. So I can't see a tailspin for any of the services we use right now, or are familiar with, which are, to repeat them, Twitter, Facebook, FourSquare, and Youtube. Even an aggregation of all these things into one super app isn't what is going to happen, because why? It'll be too cumbersome, too awkward, too heavy.

The thing that we overlook  with Twitter, Facebook, FourSquare, Youtube. Google+, Flikr, Wordpress, LinkedIn et al is that they are all "free" That's right we don't need to part with any cash of any kind to use them. Sure we have to have a device that can access them interactively, but they are free to use. And we accept that without question that we're giving up something for something. We just don't seem to care about what it is we're giving up, which in two words is privacy and ownership. Of our identity and our intellectual property.

Anything that rises will have to have some basics, speed, reach, ease and appeal. Anything that falls will have become bloated, tedious or have some cataclysm around it like bankruptcy, where users fall away like hair falling out never to return.

Foursquare, now there's a thing, I became the Mayor!

I was Foursquare Mayor of my house, the street I live in, the street I drive down to get into my street, the bit of the motorway I get stuck on in the morning, a few local businesses and one or two places I shopped at, and quite a few that I didn't. I was mayor of a couple of shopping malls.

I was at one point Mayor of the place I worked and of three of our competitor companies. I became mayor of a car park, and a playground. I was mayor of the 3 different versions of the hockey stadium.

I think I had 17 mayoralties all going for me at one point. Clearly I'd missed the point.

And you know what the useless thing about foursquare was? That someone could take my mayoralty from me, and being ever so slightly OCD that's not going to work out for me. Or them, because then it became a staking game where all I would do it redouble my efforts to become mayor again, and rob them of "Mayor of playground" title that I so covet!

Never mind that it has a business application, I'm sure that some companies have fantastic offers and incentives to check-in to their establishment, a loyalty card scheme, I was mayor of 17 places, all for my own ego.

And you can only be mayor or wannabe mayor. You can't be a councillor or assistant to the mayor, it's all or nothing. You can earn "badges" for various things, these are but trivia compared to be being Mayor.

They had a mayor only party at skycity one time. You could only get in if you were mayor of somewhere, how whacked is that? Do they still have that every month? Don't know never went, never was going to, and couldn't understand why I would.

So I stopped using it, since it appears to be a solution that has no problem, a pissing competition for the OCD, and a terribly gauche way of showing off your coffee habit.